Lots. Content marketing costs 62% less than traditional marketing and generates about three times as many leads and conversion rates are nearly 6x higher for content marketing.
These two stats alone are enough for non-believers to sit up and take note, and for believers to have a smug smile on our faces! Seriously, what’s NOT there to love about content marketing?
Without a doubt content marketing has changed the way businesses communicate with their customers. It is no more so much about in your face advertising or a one-way communication without knowing how the prospective customer is gauging the message and spending bucket loads of money to appear all over the place.
Now it’s about assessing your audience, knowing their desires, problems and aspirations and positioning your brand/product/service to cover those expectations and gaps. The popularity of content marketing is evident by the fact that there were more than 27 million pieces of new content created daily in 2015!
Never before was any form of marketing capable of connecting, interacting and delivering with the audiences at such a personal level.
Content does not just mean words or an article. Today it has many forms like:
Choose all that suits your business and pocket and get started. For marketers, creating content themselves mean no extra cost and a direct communication bridge to their consumers. This helps create a mutual feeling of trust, awareness and a better flow of information.
Content marketing can act as a lead generation for your company. Once you have the content prepared (make sure its high quality), develop a strategy, a content calendar, focus on the keywords and the 80:20 rule (80%curated content and 20% branded content) and don’t forget to include some interesting videos and images to go with it.
Content marketing is like an energy drink for businesses. With fewer investments and some intelligence, the search engines will soon pick you up helping you in lead generation, improved sales, higher brand awareness and better audience engagement.
Mix and match the content strategy as you progress by measuring the KPIs and analytics. Yes, the feedback to your content can be measured too!
Check out this space soon for more interesting statistics on Content Marketing. There is a reason the marketers have fallen head over heels for it!