A successful digital campaign should make an enterprise be recognized as an innovative player in the market and best at consumer service. The objective was to build a digital presence that would create a buzz around the sports management brand through tools like a graphically alluring website, an interactive blog, social media interface and much more.
The primary focus was to build a distinct awareness of the brand, setting it as a key player in the sports management industry. The digital presence was designed to grab the attention of all sports enthusiasts, interest investors and generate CSR activities in such a way that the enterprise is fashioned to be the most sought after place for enjoying sports by the potential audience.
Other goals were to:
Creating conversations lies at the base of any good digital marketing plan, and especially when it comes to a field like sports where emotions rule over rationality, customer interaction becomes essential. Thus, the initial step of the strategy was to establish significant presence of the organization on the digital space and bring the facilities to the disposal of the sports enthusiasts to gain first-hand information on coaching, infrastructure, provision of sports equipments and more. Besides, the other strategies followed were:
Promotion through social media
With more and more people flocking in the social networking sites, promoting the brand on such sites turns out to be useful. Therefore, this step included creating pages and profiles on sites such as Twitter and Facebook. These pages and profiles were regularly updated in a bid to harness branding as well as be engaged to make fans and get their online experience.
This step included creating blog pages that invited interested enthusiasts to write their queries and experience and thoughts. The purpose of these blog pages was to directly engage with viewers and sports persons.
Content and Video marketing
The process involved creation and distribution of unique content in terms both text and video. The content was then uploaded on sites like YouTube. The step helped in enhancing the brand awareness and creating additional links as well as traffic to the website. The technique also helped in presenting a visual overview of the activities and coaching offered by the sports management.