To stand out from the crowd, we need to create more compelling, interactive content to woo our followers and increase our audience number. This task is challenging as each one of us is trying to achieve the same.
Interactive content is all about being visual and expressive.Inquisitive readers will pay attention to a well-written blog post, but when this format of the content is supported with a quiz, it is an add on. Chances get high of this going viral. An “interactive content grabs attention more effectively than static content.
Why is it important to have Interactive Content?
High engagement rates
The vital goal of content marketing is grabbing attention and getting engagement. It is one stop solution to check the decline in engagement rates. There are numerous ways to present content such as an interactive infographic, quiz or an online assessment. It also eases a marketer’s burden to produce exhaustive content each time.
Interactive content allows users to have a customised experience. Your audience will not hesitate to share their contact details, and you can always reach in a better way. It is one of the ways to build and increase traffic on your site.
Know Your Follower’s Voice
A user responding to your content is a great accomplishment. Moreover, it is exactly what you as a marketer want to happen. An active and evergreen content allows users to opt in or out more quickly, which gets you closer to your leads faster.
As long as the content is engaging and useful – the content is good for a longer time than the average webinar, blog post, etc.
How to create your interactive content?
A strong team of developers will help you in creating interactive content based on your products and services. Express your thoughts and apprehensions to the marketing team to customise a great content for you for various social media platforms.
A poll regarding you blog will have the share of voice of your audience about the topics and issues you have been bringing. Try a poll at the close of your blog posts to see how people feel about the topics and issues you have been discussing.
For instance, if your audiences are finding it difficult to leave comments on your social media it could be one of the reasons to unfollow your page or blog.
Tata Sky Daily Dillagi
For the promotions of Daily Recharge, a sachet size recharge voucher by Tata Sky where one could avail DTH services for a day, the DTH provider launched ‘Daily Dillagi’. On social media, the brand built engagement by asking fans questions around the forthcoming episodes as they created a series of episodes to promote their product.
In this contest, Pepsi invited fans to make a 30-second commercial showing their love for the brand, and the pull factor was the best ads would be aired during the IPL matches. The brand got successful in associating with communities of content creators on the internet like bloggers and Youtubers to help spread the word.
Lipton Ice Tea ‘#100DaysOfSummer.’
Every Indian home starts its morning with Tea. Though in summers people prefer sherbets and soft drinks. The brand aimed to infuse their Ice Tea in Indian Tea Loving households to give him an option during summers too. Keeping this mind, Lipton Ice Tea came up with innovative ‘100 days of summer’ campaign. This campaign was crafted to refresh the minds of people with sharing chilled recipes by recipe maker Shailarna and videos and gifs initiated by comedian Jose and magician Neel. Lipton Ice Tea captured the social media with sharing of campaign loved by 100s of people.
Amazon India ‘#WeIndians.’
The e-commerce site came with its digital storytelling campaign by launching ‘We Indians’ celebrates the series of typical Indian weirdness. The idea was to put across concern of Indians while shopping online. It was well presented through videos and witty content. It was successful in creating the buzz in the online shopping industry.
With the innovation of Digital Marketing in India, brands have realised the pulse of Indian audience and are optimising the platform of social media with creativity yet informative content to spread brand awareness.
We have witnessed that more brands are coming up to this road from their old pattern of connecting with their consumers. It has brought forth the power of innovative content marketing strategies connecting with consumers more in visuals.