Talented people who led ordinary lives but then discovered a global platform on channels like YouTube and Instagram are the ones known as influencers today. An influencer is no less than a superstar—and while that is a powerful thing, brands must shell out a huge price for any kind of collaboration with influencers, if at […]

For startups, it has never been easy to establish a brand presence. Unlike big brands, startups have limited (or no) funds at their disposal for marketing purposes. This is where influencer marketing comes in, offering startups a great edge over established brands. One of the most obvious advantages of influencer marketing is that you can […]

Read More...