Importance of social media marketing for a business or brand, irrespective of its size, cannot be undermined. It is no longer an option. No matter what you sell, how you sell and who you sell it to, using social media as a marketing tool is inevitable in today’s competitive scenario. In fact, it is as important as running the business itself.
There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. These staggering number prove that there cannot be a better way to reach out to your customers than social media.
Since, now we know why it is important to do social media marketing, we will discuss how to bring and keep the customers glued to your brand through social media marketing.
1.To ensure the effective sale of your products & services:
The social media has changed the sales scenario for many companies. Previous buyer-seller relationship with reference to e-commerce sites was in the lines of problem-solving side and then sales.
Now social media gives you opportunities to connect with potential customers with much easier social media monitoring and engagement ways. One can connect with strategies and communication and earn their loyalty.
2.Share as per your followers’ taste:
A marketing strategy has to go in sync with the buying behaviour. Invest time is understanding and knowing the taste of your audience. Mere sharing random things on social media will not work for too long.
A cafeteria can promote videos or recipe notes of some great dishes made up of coffee. The list can vary apart from what they are serving at their place. The interesting recipe is likely to draw attention, get a hit on the like button and click on share.
3. Stand out of the crowd:
It’s a tough task to make yourself worthy to be followed by many heads in a crazy manner. You are a small set up with limited assets but never undermine the potential of social media, it can make you big if you advocate right, please your audience and make them famous. The rule goes for all the social media platforms like Twitter, Facebook, Instagram, Pinterest, Path, LinkedIn, Google+, or another network.
Regular & unique contests & campaigns, live chats, debates with custom hashtags, extending gratitude to your followers by publishing them on your page are the ways to be heard and followed frequently. Do not miss to make your conversation interactive and fun.
4. Welcome inputs:
Give your followers the chance to share views about your digital campaigns and what more needs to be done. Any new service you wish to add, the same can be shared with your audience to know their views. For example A couple of literary pages on social media have now started creating short movies around themes. They indeed heard the voice of their people before doing such experiments and now they are doing extremely well. After all, they’re the ones you are creating the new product for.
Stop the repetitive task over and again and handle it smartly. In the world of social media marketing, automation is everything. Here’s a short list of some of the tasks you can automate now and no longer waste your time on:
• Follow back your followers
• Retweeting interesting messages on Twitter
• Automating posts from another expert’s website
• Mentioning other users in your messages
• Responding to direct messages
The more you automate, the more time you have to manage other aspects of your business or create great content for your posts. Active business users keep it on their priority list.
6. Equal Attention:
You need to deviate your time for all the social media platforms equally as every platform has different sort of traffic to attend. The stand-alone effort at one place means a limited success. Your every network should grow holistically to achieve your targets.
A website is the home of the brand. A wise Coordination with your social media efforts to push people to your website where they can buy your product or service.
A blog is an apt medium to establish a brand’s voice and share authentic information and makes you grow as a thought leader.
It’s a trend to display the social icons in the header area because it is easy to locate and navigate. Their direct link to your profiles allows you, readers, to follow you immediately.
Call to Action at the end of your blog posts asking readers to like you on Facebook or follow you on Twitter (or whichever platforms you’ve determined are best for your audience).
Integrate live social media feeds (e.g., Facebook and Twitter) so visitors can see your recent activity thus creating chances for your followers to coming onto to your page frequently.
7. Small Steps:
You’ve defined your target audience, you know where to reach them and you’ve optimized your other marketing touch points. It’s time to get social.
Starting small is a wise act. Social media takes a lot of time and energy. One can start with a manageable load. You choose only two platforms, to begin with, but be consistent in it.
Give yourself a doable to-do list and incorporate social media into your daily routine.
These 7 quick tips can help you in setting up your social media visibility. Put sustainable thoughts, efforts to achieve your goal. Define your audience and choose the best platform to reach them. Do your research, integrate your social media icons and links, share your (and others’) content and keep track of how things are going. Follow those steps and you’ll be positioned for success!