Content Marketing is undoubtedly a powerful tool for audience engagement, brand building, enhancing and strengthening customer relations. When handled with care, it can take your business to greater heights and transform into a customer acquisition machine. It is beneficial for all marketing departments due to its in-depth research into audience profiling and their nuances.
To respond to a strong consumer demand for informative, high utility content marketers are under a lot of pressure to come up with high quality, engaging content day after day. And trust us when we say this, it isn’t easy. Coming up with engaging videos, blog posts, infographics, presentations and other forms of media to keep the interest alive can be challenging.
Content marketing is here to stay for a long time, so it is better to befriend it rather than avoid it. It is like the digital revolution, many were anxious, but once they learnt the ropes, they were hooked. The good news is, though the digital revolution did not have a cheat sheet to make the learning easier, but we are sharing our tried and tested hacks that will help you dispense effective content for your audience.
1. Headline. Headline. Headline
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”- David Ogilvy
The father of modern advertising says it like it is. A powerful, intriguing headline is half the battle won if you are into attracting readers. Be biased to short, catchy headlines that attract the visitors and fully display in search results. Search engines usually display the first 60 characters, so tell your story in those 7-9 words.
Many marketers tend to confuse between exciting and sensational. Yes, sensational can be exciting at times but if you always have “Facebook Stalking Can Kill You” or “You Don’t Want To Know What Happens When….”, chances are your readers will actually stop wanting to know what happens next!
Be careful how you present yourself to your audience. Sensationalism does not work every time. Intrigue however keeps its promise of getting your reader excited enough to click.
Every viral headline has been in circulation for years, with a little bit of tweaking by concerned writers to make it more relevant and updated. We suggest, search for viral headlines online and nip them according to your industry needs and viola! This hack will go a long way in attracting your readers online to your content.
2. Tell a Story
Humans love stories. It is the most popular way of engaging an audience than mere information. Weave a story around your brand, its journey and present it to your audience and see them lap it up. While writing a blog post toss in some personal experiences and examples to make it more personalized and justify what you are saying. People will instantly start taking you seriously.
Examples, experiences, case studies add value and depth to writing. Once you provide the value, the shares and the praises are going to follow suit.
3. Go Visual
Visual Content is statistically proven to catch the attention of your audience faster than a normal textual post. Read the statistics right here
Not only is this form of content most popular, it is also the one with the highest chances of going viral. Social media platforms are giving increased preference to video content. If the popularity of Instagram, Pintrest, Vine, YouTube, Snapchat, Vimeo, Dubsmash etc is anything to go by, visual content is the toast of the town and is not dying out any time soon.
Invest in showcasing your brand through a series of images or a short video. Make it entertaining. Infusing humour or a positive emotion into it will definitely garner higher clicks. Once you are ready with your visual content, promote it through your blogs and social media.
4. Call a Guest
Guest blogging has been a debateable issue for amongst Content Marketers. We feel, it is the fastest and one of the easiest ways to get attention and an audience. It natural, if someone famous, with a fan following set around writing for you, people will sit up and take notice. More than link building exercise, it is an authority building exercise and you should definitely consider it
Invite a well-known blogger to write guest post or two for you, or hire a star video blogger to shoot that video for YouTube, or a popular graphic artist to design your images, whatever suits your strategy.
5. Tick the Listicles
A short attention span of the audience and a bombardment of information. How does one stand out and serve out easy reads? Listicles. It’s true! People are more likely to click if they see content in a listed manner. Providing the surfers with a list of things to do to create that great video or to click the perfect shot or to nail that fashion trend are the types of links that readers are more likely to click on. Reason? They feel that numbering the list will be easier to read and follow without the wastage of their precious time.
You will discover your own hacks that will work for your business. So be sure to note it down and share. But before you go don’t underestimate the power of quality content. It does not matter if you cannot publish a post every single day. There is no proof that companies writing regular blogs win more audience. But surely, brands with awesome content win the race. Be that winner.