For any Content Marketer seeing their content go viral is the biggest high there can be. Compelling content depends on one key aspect: shareability. It is not enough to be omnipresent on your social media channels and post once in a while. Social media is a technology; you have to formulate the strategy.
It is actually not that complicated. However, the first step is to create content that is viral-worthy. An averagely written article cannot be expected to pick up the pace on the social media, which is already swamped with content from all over the world. To make your mark, be different and exciting.
These 5 hacks will help you to make your way through the maze up till the bulls eye:
1) Tell an Inspiring Story:
Everyone loves a good story so tell it well and make it inspiring. People love to read content that will help them make their lives better, so if you are writing keeping that in mind, then you are on track. Inspirational content is the kind that will attract readers and compel them to share it further. Your article must provide value to your reader who has given his precious minutes to read your stuff. So make it count.
2) Use Videos and Podcasts
Audio and video content are more likely to catch the eye and attention of the audience than textual content since this form is known to absorb a higher attention span and a better understanding of information. If you want your content viral, then consider uploading it on YouTube or Podcast. You can either release the entire episode onto the platforms or have a teaser to redirect audience onto your website.
3) Rope in Influencers
Reach out to influencers in your industry for a quote on a topic you have written about. However, before you do that, make sure your content is viral-worthy for them to speak on about. Influencers can also provide a fresh perspective to your content apart from making it viral. This is a fantastic way to get a social endorsement from them adding proof of authority and quality to your content and brand. This will also boost your chances of other influencers further sharing your content.
4) Keep It Short
A large number of viral posts are usually short. Videos tend to range from 30 seconds to a minute. Anything longer has a higher risk of snatching away the attention and the interest of your audience. Similarly for textual content. People have a short attention span and respond better to ‘snackable’ content. So dot your articles with points, images and listicles which they can quickly surf.
5) Engage in Conversation
If you want people to share your content for it to go viral, then it is important that you need to get involved in a conversation with them. Engage your audience, be prompt at customer service and make your customers into brand advocates. The more connected the customer feels with your brand, the more likely they are to share your content.
Making your content viral might be challenging, but it is doable. The trick here is to not only write content but also to market it in an intelligent manner. If you follow a good content marketing plan and the tips listed above, you will soon be waking up to the best dream ever!