Content Curation is fishing relevant information for your audience from a variety of sources and sharing it strategically over your social media channels. The effectiveness of Content curation is still under rated by many marketers. There is a lot one can achieve by curating niche content and being considered the best destination in that nice for content information.
If you are still unconvinced of what content curation can do for you then think of channels like BuzzFeed or ScoopWhoop or Pintrest that are thriving examples of this form of marketing. Curators are much like DJs who get the best music available in town in one place and keeps the crowd grooving. The catch is to know the crowd and the type of music else be prepared for an empty dance floor.
In an attempt to help streamline your content curation efforts, here are 5 content curation tools every marketer needs.
The tool helps to collate data and save it in one place. Pocket works on any device at any time. A save-for-later service, Pocket is integrated into more than 1500 apps. So now instead of maintaining a list of bookmarks or self emails with links, keep all the interesting images, articles, videos in one place for future use.
This social network allows you to create stories or timelines by collating and publishing content from various social media channels like Facebook, Twitter & Instagram. The feed allows you to build a social newsroom with content from various locations that can be integrated into the feed in real time. It also offers options for images and videos.
A very popular Q&A platform for those who want to ask question and get opinions and insights about any topic under the sun. To fish out the most popular answers keep your eyes on the votes, the higher the ‘upvote’ count, the more popular would be the answer. You can also pose your own questions and wait for the best answers.
A content curation tool with built in sharing options enables you to share your content with other social media networks in just a click. You can even add the content into your newsletters, blogs or websites. Scoop.it has partnerships with platforms like Mailchimp, Hootsuite, WordPress etc to facilitate the same.
Use keywords or categories and save the pins that you are interested in on one board or create boards according to categories. Whenever you are in need of ideas, you will have a great pieces of content available to you.
While there are numerous other content curation tools available online, these 5 are popular and easy to use. As you up your content marketing game, you can experiment with other applications for enhanced results.