Blogging is a great way to establish your presence on the Internet—whether it is as an individual or as a brand. If you have something compelling to say, blogging about it is the best way to connect with the interested audience out there. However, it is important to remember that effective blogging is much more than just good writing. You can be an excellent writer with great content ideas, but if you’re not keeping your audience engaged and having them come back to your blog again and again, over a long period of time, then you’re not doing your job right as a blogger.
There are very many free blogging tools on the Internet that you can use for a variety of purposes that range from generating relevant and interesting content ideas to finding compelling visuals and putting appropriate and catchy titles on blog posts.
Here are some effective free tools that you can use to banish all blogger’s blocks and improve your content strategy:
Tools to find great blog topic ideas
Finding compelling topics to write on is the first and most important step to keep your blog going.
BuzzSumo compiles a list of blog topics that have been shared across the web most widely in a given period of time. This data will not only expose you to the potential of a variety of topics, but it will also keep you updated on what’s relevant and what’s being appreciated in the world of content.
2. Google Keyword Planner
A very popular and highly useful free tool by Google is its Keyword Planner. If you’re looking for a list of variations to your keywords, then this tool will give you a comprehensive overview of the ones that fit right into your content strategy. The tool allows you to see the average monthly searches for each keyword, along with the level of competition (high/medium/low) and the average cost per click. Set up an AdWords account to start using the Keyword Planner.
3. Google Trends
Google Trends gives you an overview of the trending searches on the Internet and top search charts for each day. To make things simpler, you can select a category for which you want to see the trends. Because Google Trends won’t give you the number of keyword searches, it is most effective when used in combination with Google Keyword Planner.
Tools for effective and catchy titles
A catchy title for your blog post declares more than half the battle one. When you find your creative juices running dry, these tools can help you title your posts attractively.
4. Impact Blog Title Generator
This tool makes the task of coming up with enticing headlines quick and easy. All you need to do is to type in your primary keyword, and Impact Blog Title Generator will instantly give you scores of great title options for your blog post. You can also ‘wishlist’ all the titles you like and email them to yourself to be used later. This tool also has an interesting writer’s block feature that allows you to doodle to your heart’s content.
5. Link Bait Title Generator
If you’re in the entertainment space, then Link Bait Title Generator is a simple yet effective tool for generating click-bait headlines. Think Buzzfeed style content.
6. Emotional Marketing Value Headline Analyser
Let’s face it— emotionally charged titles have a place of their own on the Internet. Psychology Today tells us that much of consumer decision making is emotionally driven, which is why it’s important for good content to fall in line with that. Emotional Marketing Value Headline Analyser is a tool that helps you measure the emotional magnetism of your headline. Plug in your headline and have the EMV score tell you how emotionally compelling it is.
Tools for enhanced aesthetics
Visuals play a crucial role in keeping your readers engaged. Here are some tools that can help you enhance the aesthetic appeal of your blog.
One of the most widely used photo editing tools in the world, Canva is loved for its simplicity and versatility. Whether you’re a pro designer or a novice blogger, Canva helps you build your own creative visuals. Some of its standout features are the professional layouts, design graphics, hundreds of fonts, millions of free images, photo filters, fonts, icons and shapes.
PicMonkey is another great image editing tool that you can use online (without having to download it). The editing, touch up, design and collage-making features help you build your own visually stunning images. What’s more—it’s really easy to use, so newbies to the world of photo editing will find it very useful.
Not everyone is an ace photographer equipped with the best camera lens ever invented. Which is where Pixabay comes in. Pixabay is a tool that offers millions of high quality images, entirely free of cost. These images have no copyright restrictions, so you can use them across your blog freely. The best part is that there are no hidden costs– you don’t even need to sign up or register! Simply get onto their website and start using the images.
Tools to keep the writing flowing
The blogger’s block is no less common a phenomenon than the writer’s block. These are some tools that can help you come up with creative and original ideas, while also addressing the other obstacles standing in the way of good writing.
Have you ever wondered how well your blog post is reading? Readable tells you exactly that. This free tool analyses your text and assigns it a score that indicates its readability. You can use this tool to make your text easier to understand and, hence, more engaging.
Content that reeks of grammatical inconsistency can really put readers off. Grammarly is a popular tool that effective scans your content for all kinds of grammatical errors. From sentence structure and spelling, to the punctuation and style of writing, Grammarly can assist you to keep your content looking spick and span. You can make it easy to use Grammarly by adding it as a tool on your Chrome browser.
Tools for social media traction
Good content that remains undiscovered may as well never have been put out there. Gaining social media traction is all-important if you want to run a successful online business. Here are some tools that can help you draw the crowds in on social media.
Don’t let the number of social media platforms out there overwhelm you. Buffer is a highly efficient social media management tool that lets you schedule posts across all your channels. An easy-to-use platform, Buffer allows you to integrate all your social media accounts so that you can review and manage them effectively.
13. Click to tweet
Want your readers to be able to tweet your content with ease? Click to tweet enables that, lending your content great visibility on Twitter. Sign up for a free account on Click to tweet and start using it right away to enhance audience engagement and have your presence grow through Twitter.
Tools to enhance your productivity
The key to running a successfully blog is to keep up the quality with consistency. As a blogger at the other end of great output, you can often face roadblocks on the way to being productive. Here are some free tools that can help.
Toogle is an easy-to-use time tracking tool that lets you list out your to-dos and allows you to monitor how much time you spend on each task. As a blogger, you can effectively manage the time spent on researching and writing with a tool like Toggle.
15. Egg Timer
If a countdown timer is your thing, Egg Timer is the tool for you. You can set aside a stipulated amount of time for individual tasks like researching, writing and editing and use Egg Timer to egg you on to finish them before the time is up.
Tools to track visitors on your blog
Finally, it’s always a good idea to track the visitors on your blog. After all, this is an important metric for gauging your success as a blogger. Tools like Google Analytics and Sitemeter can help you do that.
16. Google Analytics
The most widely used traffic tracking tool on the Internet, Google Analytics is great for reviewing accurate statistics on the traffic on your blog. The tool is highly nuanced, allowing you to monitor the source of incoming traffic, number of visitors per day, unique visitors, recurrent visitors, most visited pages, most popular links, etc.
Sitemeter has a free and paid version, although the free version is a pretty good option for monitoring visitor behaviour, the number of visitors in the last one hour, day and week, as well as the number of live visitors.
The key to being a successful blogger is fairly simple—create good content with consistency. The components of good content are high-quality writing, relevant topics, catchy titles and attractive visuals. Combine that with adequate social media traction and you’re on your way to achieving great success as a professional blogger. Make use of these free tools to ace the blogging game.